There are numerous things in our day to day routine that we do damn reluctantly (studying being one of them), some within our mettle where as some out of our hood, still we keep going. Humans are termed selfish by the philosophers and thinkers, but are we so? Well, in a sense- NO! We are selflessly selfish. What is that which makes us do a lot of things out of our capacity, out of our will? What is that which keeps us going even when the going gets tough? It’s the unbeatable phrase “In the Name of” which serves as an indefatigable incentive to keep us going invigoratingly. The blog is all about everything we do in somebody’s name.